Madonna may be lightweight a lot of the time, but she's of her own era, if you see what I mean. There are plenty less talented people selling shedloads of records. And anyway, didn't Sha Na Na play Woodstock? Or is that just my imagination?
Ray of Light's an album album, good to listen to as a whole. IMO.
Madge is little more than a giant Metropolis-esque machine of marketing and spin, wearing the guise of creativity and talent. Emperor's New Clothes, anyone? However, your point that she is an era of her own making is just IMO. Lacking in creative talent for the longhaul, Madge foresaw her only way to achieve longevity was to carve out her very own niche and era. This doesn't make her talented in the arena of music, songwriting or lyrics. It does, however make her talented in the realms of marketing and idea and peddling it for all it's worth. I do agree, though that there are many, MANY "artists" currently operating that won't stand the test of time not because they are (or are not) talented in their field, but because they aren't talented at self preservation like her Madge-jesty is.
Re: Ray Of Light, yes as a conceptual peice it hangs together very well. However, it's successes are largely producer based, not Madonna based. While she is co-producer she could, for all we know, get that credit for twiddling the same knob on desk every song. Lyrically it had all the signs of things to come; the pre-GCSE poetry raps, the ill conceived lyricism of Music, American Life and Confessions....
On the second day he came
With a single red rose
Said "Will you give me your loss and your sorrow?"
I nodded my head as I lay on the bed
He said, "If I show you the roses will you follow?" On the third day he took me to the river
He showed me the roses and we kissed
And the last thing I heard was a muttered word
As he stood smiling above me
With a rock in his fist
They call me the wild rose
But my name was Eliza Day
Why they call me it I do not know
For my name was Eliza Day
