There are many indications that Mr. Lanterman didn't die in a normal fire, just check what is said and what the Log Lady prefers not to say in the scene at her cabin or look at one of the Log Lady intros (written by Lynch): "My husband died in a fire. No one can know my sorrow. My love is gone. Yet, I feel him near me. Sometimes I can almost see him. At night when the wind blows, I think of what he might have been. Again I wonder: why? When I see a fire, I feel my anger rising. This was not a friendly fire. This was not a forest fire. It was a fire in the woods. This is all I am permitted to say."
Add to that the many references Margaret makes to "that kind of fire", that she heard the call of the owl when her husband died and that he knew about Glastonberry Grove and the oil and the conclusion is that he was a victim of something evil, not necessarily an entity like BOB, but with the same origin... Besides, I believe that, like Laura, he *knew* he was going to die or better he chose to die to protect Margaret and get rid of the evil... Hints of this is that he died the day after they got married, like if he wanted to before going, and that he gave her the oil just before dying...